Victoriaville is the main city of the regional county of Arthabaska in the administrative region of Centre-du-Québec. In the province of Québec, the city is considered as the ‘cradle of sustainable development,’ since it is where numerous sustainability initiatives were created: environmental (waste recovery, hybrid cars for municipal services, tree planting, etc.), social (The Bois-Franc Community Development Corporation is a good example of it’s community dynamism), and economic (by the development, among others, of the city’s national relations).